The EU General Product Safety Regulation (GPSR, Regulation (EU) 2023/988) has applied since 13 December 2024, replacing the old General Product Safety Directive. It sets the baseline safety rules for almost all consumer products sold to EU buyers — and it reaches sellers based outside the EU who target EU consumers online.
Who it affects
If your offer is aimed at consumers in the EU — through your own store, a marketplace or distance sales — your products fall under the GPSR, regardless of where your business is located.
What the rules require
- An economic operator established in the EU must be responsible for each product (manufacturer, importer, authorised representative or fulfilment service provider).
- The manufacturer’s and (where relevant) importer’s name and contact details must appear on the product, its packaging or an accompanying document.
- Safety information and warnings must be clear and visible, including in the online listing.
- Products must be traceable, and you must be able to show technical documentation on request.
How to prepare
Pull together the fields the regulation expects: manufacturer details, your EU responsible person, warning and safety text, certificates and test reports. Keeping these as a reusable record — rather than hunting for them every time a platform or buyer asks — saves the most time.
Oyae reads the documents you already have, extracts these fields, and flags what is missing, so your GPSR materials are ready when you need them. You stay in control of what you submit.
This article is general information, not legal advice.
