Under the GPSR and the EU Market Surveillance Regulation (EU) 2019/1020, no covered product may be placed on the EU market unless there is an economic operator established in the EU responsible for it. For sellers outside the EU, this is often the missing piece that blocks a listing.
Who can be the responsible person
Depending on your setup, the role can be filled by an EU-based importer, an authorised representative you appoint, or a fulfilment service provider established in the EU. What matters is that a real, contactable operator inside the EU stands behind the product.
What they actually do
- Keep the EU Declaration of Conformity and technical documentation available for authorities.
- Verify that the required documents exist and act as the contact point for market surveillance.
- Cooperate on corrective action — corrections, withdrawals or recalls — if a problem arises.
Their name and contact details usually have to appear on the product, packaging or accompanying documents, and increasingly in the online listing itself.
The practical challenge
The responsible person needs your documents to be complete and current. Oyae organises the responsible-person details and the supporting evidence into one reusable record, with the source of every field, so handovers and audits stop being a scramble.
This article is general information, not legal advice.
